Bajaj Dominar 400 | Official TVC | Director Cut by Farouk Aljoffery


After our last adventure in Valencia, Spain which involved 12 tons of fresh tomatoes than turned into paste by the end of the day; we were reunited with the same Bajaj creative team from Ogilvy Mumbai. This time is was the launch of a new line of bikes, a real monster too when compared to the others in their stable. The brief from Ogilvy creatives Sukesh and Hemal was simple, make it menacing, powerful and look like a monster of a bike not suited for the faint hearted. And so it happened... They shipped the bikes to Kuala Lumpur and over three nights in extremely dodgy parts of KL, when everyone else was asleep we shot the film.
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Zahir has been slotting in a few commercials in between the work he is putting in for our first ever ...
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